What is Organic SEO?
Some results that come up after someone uses a search engine are paid to appear. The results that naturally reach the top of the search results are “organically” ranked. This means that that the results are ranked by their overall popularity and relevance to the search term without regard to anything else. The amount of money you’ve paid the search engine doesn’t count here. You can’t just pay your way to the top of the organic list.
Organic SEO is a careful balance of utilizing keywords, providing quality content, and strategic linking to naturally drive traffic to your website. Higher rankings lead to more exposure, more clicks, and ultimately, more results.
We pride our organic SEO service on comprehensive keyword research using an array of tools. Before we optimize any website, we take into consideration keyword competitiveness and projected shifts in online markets. As a result, execute search engine optimization programs that off both increased website traffic and conversions. During the keyword research phase, our organic SEO team analyzes the complete picture to best optimize your web presence.
What can Organic SEO do for my business?
The further you are away from the first page of search results, the lower your chances of capturing the audience that could benefit from you most. Getting stuck on the 3rd or 5th page of the search results could prevent future customers, clients, or partners from ever seeing your website.
Improving your Organic SEO efforts raises your search engine ranking, placing you higher on the results of a search without having to pay for it. This makes it easier for people to find your site, get more information, and choose your business over others.
drumBEAT Marketing is passionate about full on organic SEO. We understand how the search engine algorithms rank webpages and we have the tools to improve your website’s place in the listings. drumBEAT Marketing also looks past the formula, making sure that the content on your pages is useful and informative for people seeking out your product or services. After all, your business is not just about a single keyword.