Social Media and Consumer Perceptions In developing your brand, the customers’ perception is everything. Entire advertising campaigns are developed to focus on improving the consumer’s perception of a product, ultimately resulting in increased sales. So, if a positive perception can improve outcomes, it is reasonable to assume a negative perception can hurt outcomes. In 2012, […]
Category: Business Tips
Top 3 Places to Get Fair-Use Images
Did you know that at the immediate point of creation of a work in a “tangible medium”, legal protection applies through automatic copyright? Unless you post images generated on your own, or have obtained a license to use images owned by another party, you could be infringing upon a copyright. Sounds fantastic, right? This violation […]
Most Horrifying Web Design Mistakes
If there is one thing I truly hate about my job (and it’s literally the ONLY thing), it’s the hyper awareness I have gained about web design since I started working here. It’s actually a curse to Google anything and realize that things that would previously have gone unnoticed suddenly annoy me with the intensity […]
What Does Your Logo Say About You?
Logos are the single most recognized element of a brand or company. You don’t need a degree in advertising or marketing to identify companies by their logos i.e. a swoosh, a bitten apple, a jockey on a horse, etc. These three logos belong to well-established businesses known internationally solely by their trademark, a shared goal […]